Going Down the Rabbit Hole – Innovation and Integrity in Whiskey with Brindiamo

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Industry

Whiskey

Challenge

Rabbit Hole founder Kaveh Zamanian made the bold leap from clinical psychology to whiskey, driven by a deep passion for bourbon and a desire to craft something truly original. Launching a new brand with custom recipes in a crowded, often opaque market posed challenges—securing quality barrels, building trust, and maintaining transparency were essential from the start.

Results

Rabbit Hole’s partnership with Brindiamo provided access to premium barrels and valuable market insight during its early growth and through its eventual acquisition by Pernod Ricard. With Brindiamo’s support, Rabbit Hole stayed true to its innovative roots while navigating critical inflection points. Today, Rabbit Hole is a standout brand known for its one-of-a-kind whiskeys, transparent practices, and the legacy Kaveh continues to build in his adopted home of Kentucky.

Key Product

Heigold, Cavehill, Dareringer, Boxer Grail – Proprietary Straight Bourbon & Rye Whiskeys

www.rabbitholedistillery.com/

18 Yrs

in ky

100%

Custom Whiskey Recipes

Bulk Sourced Whiskeys Used

Trusted

Strategic Barrel Sourcing by Brindiamo

“As an immigrant, to be part of something as quintessentially American as bourbon is humbling. The risk we took—laying down original whiskey recipes and waiting years—paid off. Brindiamo was one of the few partners I could truly trust along the way.”

Kaveh Zamanian

Founder & CEO, Rabbit Hole Distillery

About

Rabbit Hole Distillery was founded by Kaveh Zamanian, an immigrant and former clinical psychologist who fell in love with bourbon after visiting Kentucky with his wife. What began as a personal journey evolved into one of the most innovative brands in the industry. Rabbit Hole is known for its distinct architectural distillery, bold branding, and meticulously crafted whiskeys made from original mash bills.

The Challenge

As a newcomer to the industry, Kaveh faced the complex task of launching a bourbon brand built entirely on original recipes—no sourced blends, no shortcuts. With the whiskey industry booming and many new entrants relying on brokers or sourced juice, Kaveh sought trusted partners who could provide transparency, integrity, and insight. He also needed to ensure Rabbit Hole could scale with intention while remaining true to its founding values.

The Solution

Brindiamo Group provided expert-level support in barrel sourcing and market guidance. Founder Jeff Hopmayer became a trusted advisor to Kaveh, offering perspective during key business moments—including Rabbit Hole’s acquisition by Pernod Ricard. Their relationship was built on mutual respect, straight talk, and a shared commitment to quality. Brindiamo’s ability to help Rabbit Hole navigate a competitive and sometimes murky market was critical to preserving the brand’s ethos.

The Results

With support from Brindiamo, Rabbit Hole scaled successfully while protecting its core values: innovation, transparency, and legacy. The brand’s custom recipes, sleek design, and cultural relevance made it a standout—recognized not only by collectors and consumers, but also by the Kentucky Bourbon Hall of Fame, where Kaveh was recently inducted. From a risky startup to a globally respected brand, Rabbit Hole’s journey reflects the power of vision, integrity, and the right partners.