The Challenge
As summarized above, NBC needed access to quality whiskey and a strong market presence to launch successfully. Their partnership with Brindiamo helped them overcome these early hurdles and scale quickly. Beyond securing premium barrels, NBC also faced the challenge of preserving their reputation for exceptional single-barrel offerings while developing a core product line suited for broader retail distribution. Balancing exclusivity with accessibility became critical to their long-term growth.
The Solution
To meet those challenges, NBC partnered with Brindiamo Group for access to high-quality whiskey, expert guidance, and a reliable supply chain. This relationship enabled NBC to craft standout single barrels while also developing consistent, cask-strength blends tailored for retail and cocktail programs. According to Co-founder Michael Hinds, “The support from Brindiamo Group has been instrumental in our growth. Their premium barrels and expertise allowed us to create exceptional products that resonate with our customers.” By combining rare releases with a dependable core offering, NBC was able to serve both collectors and casual bourbon drinkers without compromising quality.
The Results
With Brindiamo’s backing, NBC launched smoothly and quickly gained traction in a crowded whiskey market. Their consistent quality and focus on craftsmanship earned them a loyal following among collectors and everyday bourbon drinkers alike. “Our collaboration with Brindiamo Group enabled us to maintain high standards and expand our product line,” said Co-founder James Davenport. “This partnership has been a key factor in our success.” Today, NBC is not only recognized for its award-winning whiskey but also for its community involvement, donating over $250,000 to charitable causes and becoming a go-to destination for visitors in Nashville. Their steady growth, strong brand loyalty, and deep roots in the bourbon community underscore the lasting impact of this strategic partnership.
Hear from the Founders
Watch Nashville Barrel Company co-founders Michael Hinds and James Davenport discuss their journey, the impact of their partnership with Brindiamo Group, and how they’ve built a beloved brand in the bourbon community:
